How Important Is Cross-Browser Testing For Business Websites?

Cross browser testing is a type of testing. It verifies whether a website works as expected in different browsers. Then the site has to be made suitable for different browsers by making necessary changes.

Businesses’ websites get a lot of visitors every day. They visit the site using different browsers. Not all sites look the same in all browsers. The main task of cross-browser testing is to check whether your website is displayed correctly in all browsers.

If you make your website compatible with different browsers through cross-browser testing, your web page will look natural and attractive in all browsers. Website users will also get the most out of your organization. 

A website or web app consists of different parts. It can contain text, images, videos, infographics, everything. Text, images, videos are all checked during cross-browser testing. See if they perform well as per your needs. 

Customer satisfaction is the most important factor when providing a company’s products or services. Therefore, before releasing your product or service to the market, you must make sure that your service information is showing correctly in all browsers.

It mainly depends on two things. Firstly, the browser and secondly the operating system. People around the world use different operating systems and browsers on their different devices. So first of all you need to see that your product works equally well in any operating system like Safari, Chrome, Firefox, Linux. Second, see how it performs on different devices and screen resolutions. Mobiles, desktops, tablets also have different shapes and sizes. What works on your 5 inch screen, may not work on a 10 inch screen.

Over the past 10 years we have seen the market for online services and products grow enormously. Now every day some business is going online. Customers can now get their hands on any product they want. Competition is fierce in everything now. On the other hand, every buyer has a different perspective and taste. This is why cross-browser testing is so important for your business. Your product may even appear unattractive or substandard if product images are not rendered properly in the browser. That leaves the risk of negative publicity for your product.

So try to think of what your displayed content looks like in a browser from a customer’s point of view. Imagine you are trying to open an application from a browser. But it’s not working as you want. What do you do then? You will then try another browser or you will simply abandon the application.

How would you feel if that application was your company? It is definitely a negative experience from a customer’s point of view. Have you lost a potential customer? To avoid such an undesirable situation you need to ensure certain things.

Customers need to know what browsers and environments your company works with. As a service provider, it is your duty to deal with customers with transparency and accountability. Now that you’ve told everyone what platforms your product works on, you need to make sure everything works there. If not, it will be detrimental to your company and your reputation. 

You can work with several products and platforms when doing cross-browser testing. There are many cloud-based cross-browser testing platforms available today. For example, Testsigma (Testsigma) or Perfecto (Perfecto) can be mentioned. These sites have thousands of combinations of browsers and operating systems. You can check in advance how your website will look in any browser and operating system from these sites.

Everyone has their favorite web browser. However, there is little chance of matching between the person who designed the website and the person using the website. Therefore, there is no substitute for cross-browser testing to attract more customers to your company’s website and products.

Leave a Comment

Scroll to Top